Is Middleware Dead?

As retailers face increasing pressure to deliver seamless omnichannel experiences and stay ahead of evolving consumer preferences, the adoption of event-driven architecture emerges as a key enabler of innovation and competitiveness. Our panel will discuss how this shift can empower retailers to harness real-time streaming data, streamline operations, and drive enhanced customer engagement. 

In this webinar, moderated by Avery Amaya, we'll uncover the challenges and opportunities associated with modernizing retail systems, drawing from the personal experiences of our panellists. John McKenney (previously at IKEA, Barclaycard, et al.) will offer his expertise on the strategic aspects of retail architecture, shedding light on the need for agility and flexibility in adapting to dynamic market demands. Steve Kush (previously at Boomi, Red Hat, et al.) will provide valuable insights into the middleware and iPaaS market and how those solutions still fit into the overall modern strategy for retail businesses. 

Don't miss this opportunity to gain valuable perspectives from industry leaders and explore the strategies shaping the future of retail technology. Join us as we unravel the evolution of a dynamic retail framework and discover the pivotal role of event-driven architecture in driving success in the retail landscape.